Love In The Time of Notes
Valentine’s day invariably evokes a melting pot of emotions in people. The written word is a forgotten art perhaps, but we may use the power of the written word many times in our daily lives without even realizing it! The Canadian stationary store called Take Note utilized this insight and partnered with BBDO Toronto to create a beautiful short film called ‘ Notes – a life story, a love story ’. Though the campaign is three years old, the emotions are still fresh and alive. The 4-minute film takes you through the life of a couple who express the intensity of their emotions through written short notes. Dating, marriage, children, relationship crisis, reconciliation and ultimately the end of a journey – the ad carries you through all the emotional hills and valleys that a typical couple in love go through. Watch the ad here: https://bit.ly/37RaxYO (Photo credit: posted by Take Note at https://youtu.be/63ytBiQx3EU) I love the ad because it the story transcends all ag...